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llies Coffee rebranded from Merito to emphasize community and sustainability.
The new design, created by Seachange, features green to reflect freshness and environmental commitment.
Allies fosters partnerships between coffee farmers and consumers for a fairer supply chain.
The branding draws inspiration from coffee’s origins and ancient hieroglyphics, promoting unity and shared experiences.
GRAPHIC DESIGN
Rebranding of Merito Coffee to Allies: Emphasizing Community and Partnership
16 Oct 2024
Merito Coffee has undergone a significant transformation, rebranding itself as Allies to reflect a deeper commitment to community, partnership, and sustainability. This new identity, crafted by the New Zealand design studio Seachange, not only introduces a fresh name but also encapsulates the ethos of a small-batch coffee roaster with a big vision. Inspired by coffee's origins the new branding conveys unity and shared experiences, positioning Allies as a forward-thinking player in the coffee industry.
The color green takes center stage in Allies' branding, symbolizing freshness and an unwavering dedication to environmental practices. This choice resonates with Allies' mission of sustainability, promoting the use of fresh beans while highlighting their commitment to eco-friendly practices. The design reflects a growing consumer desire for brands that prioritize ethical sourcing and community engagement, encouraging customers to be part of a larger movement.
Allies aims to foster connections between coffee farmers and consumers, advocating for a partnership approach that uplifts all stakeholders in the coffee supply chain. By emphasizing values such as fairness, quality, and equality, Allies seeks to engage customers more profoundly, making them not just buyers but participants in the journey of the product. This community-centric approach aligns with a broader trend in the industry where transparency and ethical practices are increasingly prioritized.
The rebranding of Allies from Merito Coffee marks a thoughtful shift towards community and sustainability. By aligning their identity with meaningful values, Allies sets a benchmark for how coffee brands can foster a culture of conscious consumption. This transition reflects the potential of branding to resonate with consumers who prioritize ethical choices, inviting everyone to join in on the journey toward a better coffee culture.
Tags:
Allies Coffee, coffee roaster, sustainable coffee, community-focused branding, Seachange design,allies,coffee,branding,graphic,design
