info:
Creative Partner: Landor was the creative agency behind Burson's rebranding.
Brand Strategy: They developed a clear and compelling brand strategy.
Visual Identity: Landor crafted a bold visual identity with striking colors.
Legacy Integration: The rebrand honors the legacy of Harold Burson, the founder.
GRAPHIC DESIGN
Burson's Rebranding: A New Era of Clarity and Creativity
12 Oct 2024
In an age where information overload and technological disruption are commonplace, WPP's newly merged company, Burson, has embraced the challenge of standing out in a crowded communications landscape. With a refreshed brand identity, Burson positions itself as a beacon of clarity, striving to rekindle the pioneering spirit of its heritage. The essence of the rebrand is captured in the phrase "Simply Brilliant," reflecting a commitment to problem-solving and innovative communication strategies that resonate with businesses seeking impactful solutions.
The rebranding emphasizes a bold visual identity, characterized by a predominantly black and white palette complemented by vibrant yellow accents. This aesthetic not only enhances visibility but also symbolizes illumination and enlightenment. Collaborating with Art Director Wynn Burson, the grandson of the company's founder, the brand successfully integrates modern design elements with the legacy of its storied past. As Burson steps confidently into a new era, it promises to deliver clear, ingenious solutions that create lasting value for its clients.
Tags:
Burson rebranding,WPP,strategic communications,brand identity,Harold Burson,branding,graphic,design,logo,identity,burson,landor
