GRAPHIC DESIGN
Embracing Diversity: Marshmallow's Bold Rebrand by Ragged Edge
26 Aug 2024
Marshmallow, a rapidly growing UK-based insurance company, has recently undergone a transformative rebrand led by the creative agency Ragged Edge. The new brand identity is a celebration of diversity, designed to resonate with people whose unique circumstances are often overlooked by traditional insurers. Marshmallow’s rebrand replaces the concept of "average" with an ethos of "difference," turning what was once a cost into a valuable opportunity. The visual and verbal identity, now characterized by modular designs, playful mascots, and a customized, accessible typeface, aims to make every customer feel seen and valued beyond mere statistics.
The challenge was to create a brand that not only stands out in the crowded insurance market but also speaks directly to the needs of a diverse and global audience. With a mission to insure those who step outside the norm, Marshmallow's rebrand is more than just a new look—it's a strategic move to redefine how insurance companies engage with their customers. Through collaborative efforts between Ragged Edge and Marshmallow’s internal teams, the result is a brand that is inclusive, accessible, and, most importantly, reflective of the varied experiences of its customers. Marshmallow is now well-positioned to become the go-to insurer for those who have long been underserved.
Tags:
Marshmallow Insurance, Ragged Edge, branding, rebranding, insurance, diversity, inclusivity, visual identity, brand strategy, customer experience, modular design, creative agency, UK insurance, accessible design, typography, brand storytelling, design thinking, global audience, user experience, design innovation, digital transformation, customer-centric, marketing strategy, brand development,design,news,design news
