Exploring Monozukuri Kokaido's Branding Identity by Tegusu

07 Aug 2023

Graphic design is being shaped by a blend of art and everyday life, with design studio Tegusu leading the charge in this trend. Through their latest project, the visual identity for Monozukuri Kokaido - an art gallery slated to open in Fukuroi City, Shizuoka Prefecture, they demonstrate what's currently trending and provide a glimpse into the future of graphic design.

At the heart of Monozukuri Kokaido's identity is the concept of 'opening art to everyday life.' This novel idea merges the realms of the ordinary and the extraordinary, offering a compelling look at the current state of graphic design. Tegusu has ingeniously developed a visual language that encapsulates this philosophy, evident in their design of the gallery's signage, printed materials, and concept movie.

The hallmark of this branding effort is the symbolic representation of the gallery's purpose - a space for people, individuality, new cultures, and emotions to interact and converge. Tegusu has used a triangular symbol based on the 'A' of art interspersed within the character for 'public', encapsulating the gallery's commitment to openness. This intricate symbol system serves as a dynamic tool for creating new graphics, signs, and human expressions - a testament to the innovative trends sweeping through graphic design in 2023.

Looking forward, Monozukuri Kokaido's branding identity is emblematic of the future trajectory of graphic design. Its focus on concept-led design, symbolic integration, and the creation of a visual language that's tied closely to the brand's ethos is a direction many others are likely to follow. As we continue to see art seep into everyday life, Tegusu's work with Monozukuri Kokaido stands as a beacon of inspiration, shedding light on the evolving landscape of graphic design.